Business
Porte-Monnaie: A New Brand Joins the Quebecor Family
Porte-Monnaie: A New Brand Joins the Quebecor Family Canada NewsWire MONTREAL, M...
About this update from Quebecor Inc. Class A
[{"type":"text","content":"\n\n\n\nPorte-Monnaie: A New Brand Joins the Quebecor Family\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nMONTREAL, March 26, 2018\n\n\n\nQuebecor and Sun Life Financial are on a mission to talk money with millennials \n\n\n\nMONTREAL, March 26, 2018 /CNW/ - Quebecor and Sun Life Financial are joining forces for the first time to talk money with millennials, through the launch of a new online brand called Porte-Monnaie. Hosted on the Journal de Montréal website, Porte-Monnaie is designed to deliver straight talk about money and get Generation Y to take an interest – and take action – when it comes to their personal finances. In a way that speaks directly to millennials – an age group that represents a growing share of Quebec's economy – the new brand will provide content that's informative, inspiring, sometimes amusing, and always reliable. The goal is to help people expand their financial knowledge and give them tools to better leverage their money. \n\n\n \n \n\n \n\"Quebecor is proud to launch this new digital brand in complete collaboration with Sun Life Financial,\" comments Donald Lizotte, Executive Vice President, Advertising Sales, at Quebecor. \"This is a great example of the kind of content-marketing offering we can deploy with our clients. Everyone benefits from this partnership, including the public, which can now rely on a new brand adapted to its needs and preferences.\"\n\nCreated by millennials, for millennials, the content featured on Porte-Monnaie includes news reports, computer graphics, influencer videos and inspiring stories tackling every aspect of personal finance. Visitors can already access a report about a company offering tiny houses to aspiring homeowners, an article about the 15 most in-demand jobs in Quebec, a feature about how Sweden has become a beacon for millennials, and a report about a harvester in Western Canada who can earn nearly $10,000 in 44 days.  \n\nThe new brand is launching exclusively online, with strong social-media presence on Face...