Business
Quad Expands Digital In-Store Ad Capabilities with Vistar Media's Ad Server and Programmatic Technology
Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced a strategic partnership with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media. The collaboration empowers consumer packaged goods (CPG) brands to automate the purchase, placement and optimization of ads on Quad's in-store retail media network, In-Store Connect, making it easier for marketers to deploy advanced camp
About this update from Quad Graphics, Inc
[{"type":"text","content":"New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad","length":109,"tagName":"p"},{"type":"text","content":"SUSSEX, Wis., May 8, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced a strategic partnership with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media. The collaboration empowers consumer packaged goods (CPG) brands to automate the purchase, placement and optimization of ads on Quad's in-store retail media network, In-Store Connect, making it easier for marketers to deploy advanced campaigns in retail environments and instantly reach shoppers with targeted advertisements.","length":638,"tagName":"p"},{"type":"image","alt":"Quad logo (color) (PRNewsfoto/Quad)","displaySize":"","headline":null,"caption":"Quad logo (color) (PRNewsfoto/Quad)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":111,"url":"https://media.zenfs.com/en/prnewswire.com/cb4522db14ea9391e37b07cc6c3cb8bd"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/oy7sW7z6p1lybJqywKXdiw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE5NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/cb4522db14ea9391e37b07cc6c3cb8bd","width":400,"height":111}},"href":"https://mma.prnewswire.com/media/2429040/Quad_Wordmark_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With Vistar's advanced ad server and supply-side platform integrated into Quad's In-Store Connect solution, advertisers can now purchase inventory for the in-store retail media network with precision and flexibility. The automated programmatic bidding platform enables brands to auction advertising spots in real-time while optimizing for cost-effectiveness and target audience—all within fractions of a second.","length":419,"tagName":"p"},{"type":"text","content":""By integrating Vistar's technology, Quad is transforming brick-and-mortar stores into dynamic, real-time advertising channels. This partnership bridges the gap between online precision and in-store influence, delivering measurable results for advertisers and retailers alike," said George Forge, Senior Vice President of Client Technology & Product Development at...