Business
BETTY EXPANDS LEADERSHIP TEAM WITH TWO NEW GROUP CREATIVE DIRECTORS
Today, creative agency Betty, a Quad agency, announces two additions to its leadership team with the appointments of Kelly Roe and Nicole Meyer as the company's newest group creative directors (GCDs). Roe and Meyer will be responsible for continuing to elevate Betty's overall creative product by embracing new technologies and trends in their development of big, breakthrough ideas. By tapping Quad's integrated suite of solutions, they'll help prove the agency's mission to create great work that w
About this update from Quad Graphics, Inc
[{"type":"text","content":"Kelly Roe and Nicole Meyer appointed to scale senior creative leadership amid agency momentum","length":93,"tagName":"p","attribs":{}},{"type":"text","content":"MINNEAPOLIS, May 20, 2025 /PRNewswire/ -- Today, creative agency Betty, a Quad agency, announces two additions to its leadership team with the appointments of Kelly Roe and Nicole Meyer as the company's newest group creative directors (GCDs). Roe and Meyer will be responsible for continuing to elevate Betty's overall creative product by embracing new technologies and trends in their development of big, breakthrough ideas. By tapping Quad's integrated suite of solutions, they'll help prove the agency's mission to create great work that works greatly.","length":580,"tagName":"p"},{"type":"image","alt":"Nicole Meyer and Kelly Roe, Betty's newest group creative directors.","displaySize":"","headline":null,"caption":"Nicole Meyer and Kelly Roe, Betty's newest group creative directors.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/321b8d30008c70781b3fb1d594e94eec"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/UtlJWYqSWPuLEO_asFqBhA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/321b8d30008c70781b3fb1d594e94eec","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2691198/Betty_Newest_Group_Creative_Directors.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Kelly Roe has been newly hired and, in addition to her GCD role, will serve as creative lead for Betty's Chicago office. In her new roles, she'll lead the creative vision for key accounts, mentor talent, and help shape the culture and creative momentum of Betty's growing presence in Chicago.","length":304,"tagName":"p"},{"type":"text","content":"Roe joins Betty with over two decades of experience leading award-winning work at top agencies, including Jack Morton, The Kitchen at Kraft Heinz, Razorfish, and most recently as SVP/creative director at Leo Burnett. She has worked on campaigns for major brands like Mars Wrigley, Visa, Anheuser-Busch, Kimberly-Clark, JM Smuckers, and more—most notably, the creation of Pull-Ups' new potty-training characters, Terd and Yureen. Her work has been recognized by Canne...