Business
81% of Gen Z report wishing it was easier to disconnect from digital devices
Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll today announced the results of a cross-generational, consumer study of over 2,000 respondents detailing widespread consumer desire for more in-real-life (IRL) brand experiences. The report, titled "The Return of Touch," shows consumer values rebalancing toward physical, tangible connections and the benefits to brands.
About this update from Quad Graphics, Inc
[{"type":"text","content":"New study by The Harris Poll and Quad shows that brands should blend physical and online touchpoints to drive engagement","length":125,"tagName":"p"},{"type":"text","content":"SUSSEX, Wis., May 13, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, and The Harris Poll today announced the results of a cross-generational, consumer study of over 2,000 respondents detailing widespread consumer desire for more in-real-life (IRL) brand experiences. The report, titled "The Return of Touch," shows consumer values rebalancing toward physical, tangible connections and the benefits to brands.","length":520,"tagName":"p"},{"type":"image","alt":"Quad logo (color) (PRNewsfoto/Quad)","displaySize":"","headline":null,"caption":"Quad logo (color) (PRNewsfoto/Quad)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":111,"url":"https://media.zenfs.com/en/prnewswire.com/cb4522db14ea9391e37b07cc6c3cb8bd"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/oy7sW7z6p1lybJqywKXdiw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE5NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/cb4522db14ea9391e37b07cc6c3cb8bd","width":400,"height":111}},"href":"https://mma.prnewswire.com/media/2429040/Quad_Wordmark_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"According to the survey, today's consumers are seeking more sensory interactions and tactile brand experiences, opening an opportunity for brands to create greater impact through omnichannel marketing strategies that meet consumers in-store and at home, as well as online. Brands that adopt the approach can also enhance the perception of their authenticity, the study says.","length":383,"tagName":"p"},{"type":"text","content":"IRL Rebalance","length":13,"tagName":"p"},{"type":"text","content":"The survey suggests that modern consumers seek to be more in control of their cross-channel marketing interactions as they reevaluate their relationships with digital devices. Consumers are actively seeking ways to experience and enjoy brands in person with a better blend of online and physical touchpoints.","length":308,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"78% of Americans would choose a completely in-perso...