Business
NxGen Brands, Inc. Acquires Established Brand "Storm Lifestyles"™
NxGen Brands, Inc. Acquires Established Brand "Storm Lifestyles"™.
About this update from Nxgen Brands Inc.
[{"type":"text","content":"\n\n\n\nNxGen Brands, Inc. Acquires Established Brand \"Storm Lifestyles\"™\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nNxGen Brands, Inc. Acquires Established Brand \"Storm Lifestyles\"™\nPR Newswire\nWHEAT RIDGE, Colo., Nov. 30, 2023\n\n\n\nNXGB Looks to 'Disrupt the Norm'™ with first Acquisition\nWHEAT RIDGE, Colo. , Nov. 30, 2023 /PRNewswire/ -- NxGen Brands, Inc. (OTCMKTS: NXGB) (\"NxGen\" or the \"Company\"), (www.nxgenbrands.com) outlines its vision for the recently acquired brand \"Storm Lifestyle\"™, an innovative sports nutrition brand whose tag line is \"Disrupt the Norm\"™\n\nLaunched to great excitement at Olympia in 2021, the brand quickly grew amongst the younger and retro fitness demographic and its retail reach made it a significant new player after launch. The products that Storm has already in the market include \"Pre-Workout\", \"Revive\", \"Focus\" and \"BURN\" with \"Shrooms\" ready to go. The products come in four flavors, Blue Raspberry Rage, Steezy Sour Peach, Gnarly Grape and Wicked Wild berry. Further information on products can be found at www.stormlifestyles.com\nAccording to Statista© Research, the global sports nutrition market is valued in excess of $81bn and Storm has already been sold throughout the US, South America and Canada, from small single store brick retailers, through GNC franchises and online through large e-commerce sports retailers.\nNxGen recently announced that its new CEO, Joseph Lawanson, an industry veteran, has a strong background in aligning social media influencers, sports personalities and top athletes with brands to produce impressive growth. Throughout his long career in Nutritional Supplements, Mr. Lawanson has served many roles from Managing Sales at GAT© Sports, Director of Athletes at MusclePharm© and Director of Athletes at EAS©.\nJoseph Lawanson, CEO of NxGen, when discussing the products stated: \"'Pre-Workout' is one of the most impressive products to hit the pre-workout and active-living scene. It is absolutely stuf...