Business
Purple Launches New Pillows, Helping Consumers Reinvent Summer Sleep
Products will bolster the brand's line-up by offering greater variety in sizing and customization LEHI, Utah, June 15, 2021 /PRNewswire/ -- Purple Innovation,
About this update from Purple Innovation, Inc.
[{"type":"text","content":"Products will bolster the brand's line-up by offering greater variety in sizing and customization\n\n\nLEHI, Utah, June 15, 2021 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) (\"Purple\"), the leader in comfort innovation and the creator of the renowned Purple® Mattress, today announced an expansion of its existing pillow product offerings. The Purple Harmony Pillow will now be available in additional sizes to fit every comfort level. The brand is also launching the new Purple TwinCloud Pillow which features cooling, durable, and adjustable support improvements to elevate sleep quality.\n\n \n \n \n \n \n \n\n \n\"Inspired by our customers' diverse comfort needs, we saw an opportunity to make sure Purple has something for everyone, and every type of sleeper\" said Joe Megibow, Chief Executive Officer of Purple. \"With our proprietary technology, The Purple Grid, we are able to provide customers with customized sleep experiences that fit their preferences – from pillows to sheets to bedding – it truly is comfort for every body.\"\nKnown as the 'greatest pillow ever invented' based on consumer feedback, the Purple Harmony Pillow is now available in a new size, Low, as an expansion of the existing Medium and Tall sizes in the current portfolio of pillows. The pillow is designed with Purple's patented Grid Hex technology, which allows continuous airflow through over 2,000 open air channels to keep you cool all night while instantly adapting to your head and neck.\nThe Purple Harmony Pillow comes in multiple heights and sizes, allowing for a new level of customization. Offerings include:\nStandard Low ($159): As Purple's newest offering, this product is for consumers with smaller frames, those who are stomach and back sleepers or prefer a lower height pillow. Standard Medium ($159): For consumers with medium frames, and for side or combination sleepers, or those who prefer a medium height pillow. Standard Tall ($159): For consumers with large or extra large frames who sleep on their side or combination, and prefer a taller pillow. King ($199): Now available for preorder starting June 15th, the Purple Harmony Pillow will now be offered in King size. The King is available in Low, Medium and Tall.The summer heat, in addition to seasonal shifts including the presence of new allergens, can often make it harder to get a good night...