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PURPLE LAUNCHES INNOVATIVE PREMIUM AND LUXE COLLECTIONS FEATURING NINE NEW MATTRESSES
New Restore™ and Rejuvenate™ Mattresses Feature Proprietary GelFlex® Grid Technology, Proven to Deliver Deeper, More Restorative Sleep SALT LAKE CITY, May 15,
About this update from Purple Innovation, Inc.
[{"type":"text","content":"New Restore™ and Rejuvenate™ Mattresses Feature Proprietary GelFlex® Grid Technology, Proven to Deliver Deeper, More Restorative Sleep\nSALT LAKE CITY, May 15, 2023 /PRNewswire/ -- Purple Innovation, Inc. (\"Purple\"), (NASDAQ: PRPL) the world leader and inventor of GelFlex® Grid Technology and holder of 150 patents, has today announced the launch and availability of its Premium and Luxe Collections featuring nine all-new mattresses, reaffirming the brand's commitment to making deep sleep effortless for customers nationwide. The new Premium and Luxe Collections feature Purple's proprietary GelFlex Grid technology that is engineered to help people fall asleep faster, sleep with fewer interruptions, experience fewer aches and pains, and awaken rejuvenated. This launch is the latest growth initiative for Purple since acquiring Intellibed in late 2022.\n\n \n \n\n \n\"We are on a mission to deliver deep, restorative sleep to everyone, and with the addition of our Premium and Luxe Collections, we now offer more beds to match almost every comfort profile and every type of sleeper,\" said Rob DeMartini, CEO at Purple.\nExplained Jeff Hutchings, Chief Innovation Officer, \"In our lab testing, the Premium Collection was proven to dissipate heat 2x to 4x more effectively when compared to competitive mattress brands. We also executed a third-party clinical study where we observed that respondents fell asleep 20% faster when sleeping on the GelFlex Grid.\"\nPurple's GelFlex® Grid Technology:\nINSTANTLY ADAPTS. Proven to reduce night awakenings by 21%**, the unique hyper-elastic gel instantly flexes to support all sleep positions for blissful, uninterrupted rest.BALANCES TEMPERATURE. 2x to 4x more effective at removing excess heat than major competitors*, the column design is made from proprietary temperature-neutral material that naturally draws excess heat away from the body for an ideal sleep temperature.RELIEVES PRESSURE. The GelFlex Grid molds to the body, perfectly relieving pressure from hips and shoulders to wake up refreshed and with less aches and pains.SUPPORTS. The column structure of the GelFlex Grid holds up to broad areas of weight to support the back and legs for ideal body alignment, reducing aches and pains by 40%**.The Premium and Luxe Collections feature variations of the original GelFlex Grid technology with completely r...