Business
Purple Appoints Keira Krausz as Chief Marketing Officer
Krausz Brings Significant Marketing Experience and a Track Record of Growing Revenue & EBITDA LEHI, Utah, Oct. 18, 2022 /PRNewswire/ -- Purple Innovation,
About this update from Purple Innovation, Inc.
[{"type":"text","content":"Krausz Brings Significant Marketing Experience and a Track Record of Growing Revenue & EBITDA \nLEHI, Utah, Oct. 18, 2022 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) (\"Purple\"), a comfort innovation company known for creating the \"World's First No Pressure® Mattress,\" today announced the appointment of Keira Krausz as its Chief Marketing Officer, effective November 1, 2022.\n\n \n \n \n \n \n \n\n \nKrausz replaces Patrice Varni, who stepped down to pursue other interests. CEO Rob DeMartini thanked Varni: \"We very much appreciate Patrice's contributions to Purple and wish her all the best with her next endeavor.\"\nKrausz will report to DeMartini and oversee all aspects of the company's marketing efforts, playing a key role in supporting Purple's future growth plans. \n\"Keira's decades long track record of successful marketing management will be a welcome addition to Purple,\" said Rob DeMartini. \"As we continue to mature our marketing efforts, Keira will provide significant experience in advancing our marketing strategies to grow our revenue and profitability.\"\nKrausz is a proven Direct-to-Consumer marketer with significant brand management experience. Most recently, Krausz served as Chief Marketing Officer of HealthPlanOne, a digital health distribution platform. Prior to that, Krausz was Chief Marketing Officer for the then NASDAQ-traded Nutrisystem, Inc., where her responsibilities included retail, omni-channel DTC marketing, creative, site and app development, sales and customer care. During her tenure, revenues nearly doubled, and EBITDA increased by four-fold.\n\"I am delighted to join the Purple team at this point in the company's history,\" said Krausz. \"Purple has built a unique brand and has a fantastic legacy of innovative product and marketing. I look forward to helping Purple take the next step forward.\"\nKrausz did her undergraduate work at Cornell University and has an MBA from the Tuck School of Business at Dartmouth College. \nInducement Equity Grant Upon the effectiveness of her appointment, Ms. Krausz will receive an equity grant valued at $400,000 based on the market price of the Company's Class A Common Stock. This grant will consist of performance share units (PSUs). The PSUs will have a three-year cliff vesting schedule and are contingent on the stock price achieving certain performa...