Business
Purple Appoints Jeff Hutchings as Chief Innovation Officer
Dedicated to helping consumers get better sleep, Purple invests in senior leadership with eyes on future growth and expansion LEHI, Utah, March 22, 2022

About this update from Purple Innovation, Inc.
[{"type":"text","content":"Dedicated to helping consumers get better sleep, Purple invests in senior leadership with eyes on future growth and expansion\n LEHI, Utah, March 22, 2022 /PRNewswire/ -- Purple Innovation, Inc (NASDAQ: PRPL) (\"Purple\" or the \"Company\"), a leader in comfort innovation and the creator of the renowned \"World's First No Pressure® Mattress, with its proprietary GelFlex™ Grid,\" today announced the appointment of Jeff Hutchings as its first ever Chief Innovation Officer at its Lehi, UT headquarters, effective May 1, 2022. Hutchings will oversee strategy and operations of the company's product solutions, playing a leading role in supporting Purple's future growth plans and innovation acceleration.\n\n \n \n \n \n \n \n\n \n\"I am thrilled to announce that Jeff Hutchings will be joining Purple as our Chief Innovation Officer, bringing his deep experience in leading product strategy and development across different channels to spearhead Purple's innovation journey,\" said Rob DeMartini, Purple's Chief Executive Officer. \"I am confident that Jeff will strengthen our team at Purple and help lead us with innovative new products to help drive growth.\"\nHutchings brings more than a decade of experience in strategic business leadership in innovation, R&D, new product introduction (NPI), and quality assurance. Previously the Chief Product Officer at Skullcandy Inc., which markets headphones, hands-free devices, and other products, Jeff transformed the nature of the brand into a leading accessible technology company.\nHutchings will report directly to Rob DeMartini, who was officially appointed Chief Executive Officer in March 2022. Purple continues to grow its executive team of creative, solutions-driven strategists to help create positive change within the industry and will lean on Hutchings' guidance to push the company's innovation solutions forward.\n\"Joining Purple presents a unique opportunity to create meaningful impact within the health and wellness industry, helping improve lives and reinventing comfort for consumers,\" said Hutchings. \"I look forward to continuing to transform the category and drive the company's growth through innovative comfort solutions and technology for many years to come.\"\nPrior to his role at Skullcandy Inc., where he served as both Chief Product Officer and Vice President of Product, Hutchings held...