Business
Hostopia launches search engine marketing (SEM) with acquisition of MerchEngines
Service helps businesses increase sales with web marketing applications MISSISSAUGA, ON, and FT. ...
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[{"type":"text","content":"\n\n\n\nService helps businesses increase sales with web marketing applications\n\n\nMISSISSAUGA, ON, and FT. LAUDERDALE, FL, Aug. 10 /CNW/ - Hostopia.com,\nInc., a unit of Deluxe Corp. (NYSE:DLX), today officially launched the\nservices of recently acquired search engine marketing (SEM) firm,\nMerchEngines. MerchEngines allows service providers to tap into the\n$40-billion market for SEM by helping small businesses advertise directly\nthrough search engines such as Google, Yahoo! and MSN. Small business owners\nsimply enter their budget and goals and let MerchEngines automatically\ngenerate keyword selection, ad creation, tracking and reporting.\n\n\n"Many small business owners want to increase their sales online but they\ndon't have the expertise to do it themselves", said Colin Campbell, CEO of\nHostopia. "With MerchEngines, Hostopia now offers our partners - and their\ncustomers - a complete, easy-to-use and cost-effective SEM web solution - one\nthat levels the playing field for small business owners by providing SEM\nservices that historically have only been available to larger companies or\nenterprise advertisers."\n\n\nSearch engine marketing can be an intimidating process for small\nbusinesses yet it is an increasingly important way for them to attract local\ncustomers. By automating the SEM process with an intuitive management\ninterface, MerchEngines has eliminated many of the barriers that impede\nsuccess in SEM, and have, in turn, opened up the market for SEM services to a\nmuch larger business population.\n\n\nMerchEngines extends the suite of services that Hostopia offers its\npartners, giving service providers new revenue opportunities, outside their\ntraditionally targeted budgets, by tapping the advertising budgets of their\nsmall business clients.\n\n\n"We consider MerchEngines to be more of a customer acquisition platform\nthan simply an automated pay-per-click product. We also create landing pages\nwith lead capture forms and call tracking/call recording solutions that more\neffectively convert visitors into leads than do standard web pages. This\nconversion process allows advertisers to compare online versus offline media\nbudgets to see what's performing the best", commented MerchEngines CEO, Andy\nSteuer. "With the enhanced online tracking and metrics that are automatica...