Business
PURE® Hard Surface Disinfectant – Expands its Reach in Restaurant Industry
PURE® Hard Surface Disinfectant – Expands its Reach in Restaurant Industry.
About this update from Pure Bioscience
[{"type":"text","content":"\n \n PURE Bioscience, Inc. (OTCQB: \n PURE), creator of the patented silver dihydrogen citrate (SDC) \n antimicrobial, today announced that it has initiated operational testing \n of PURE® \n Hard Surface disinfectant with a leading Quick Service Restaurant \n (QSR) chain and a leading casual dining chain. In addition, the Company \n announced that it had entered into a distribution agreement with a \n leading West Coast specialty chemical distributor to food processors.\n \n \n Growing Traction with National Restaurant Chains\n \n \n The two national restaurant chains are conducting multi-store \n operational testing over the next few weeks, in order to establish \n appropriate protocols, with the expectation of following this with US \n system wide roll outs. In both cases, PURE Hard Surface will be used \n extensively throughout the stores on multiple food contact surfaces, as \n well as other surfaces susceptible to Norovirus contamination.\n \n \n PURE Hard Surface will replace less effective, toxic legacy products, \n and provide uniquely effective Norovirus elimination.\n \n \n PURE’s powerful SDC antimicrobial is distinguished as a non-toxic and \n fast acting eliminator of microorganisms in restaurant operations - \n increasing consumer and environmental safety. Use of PURE Hard Surface \n also delivers the dual advantages of providing brand protection for the \n user while strengthening risk management and preventive controls.\n \n \n PURE Hard Surface is currently in use in SUBWAY® Restaurants, the \n largest QSR chain, and is being used by another QSR chain specifically \n to eliminate and prevent Norovirus. Four additional restaurant chains \n are in the midst of the product evaluation process.\n \n \n Broadening Reach with Distribution Partnerships\n \n \n PURE’s strategy to accelerate adoption of PURE Hard Surface and broaden \n reach among food processors includes selectively partnering with leading \n providers of specialty cleaning and sanitizing chemicals and technical \n services. Entering into a distribution agreement with a leading West \n Coast distributor provides access to their 40 person sales and technical \n service team and 1600 customer base. Many of their customers are \n concentrated in the produce, poultry and dairy industry segments, and \n represent excellent targets for ...