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PURE Bioscience Receives FDA Approval for Use of SDC Antimicrobial as Fresh Produce Processing Aid to Combat Foodborne Illness and Reduce Pathogens, Including Salmonella, E. coli and Listeria
PURE Bioscience Receives FDA Approval for Use of SDC Antimicrobial as Fresh Produce Processing Aid to Combat Foodborne Illness and Reduce Pathogens, Including Salmonella, E. coli and Listeria.

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[{"type":"text","content":"\n \n \n PURE Bioscience Receives FDA Approval for Use of SDC Antimicrobial as Fresh Produce Processing Aid to Combat Foodborne Illness and Reduce Pathogens, Including Salmonella, E. coli and Listeria\n \n \nPURE Bioscience Receives FDA Approval for Use of SDC Antimicrobial as Fresh Produce Processing Aid to Combat Foodborne Illness and Reduce Pathogens, Including Salmonella, E. coli and Listeria\n\nThe Commercialization of PURE Control(R) -- as Direct Food Contact Food Safety Solution Into $300+ Million US Market Segment -- Begins This Quarter\n\n \n SAN DIEGO, CA--(Marketwired - Jan 5, 2016) - PURE Bioscience, Inc. (OTCQB: PURE), creator of the EPA and FDA approved, patented silver dihydrogen citrate (SDC) antimicrobial, today announced that the FDA has completed its review of the safety and efficacy of the proposed use of silver dihydrogen citrate (SDC) as a fresh produce processing aid and declared PURE Bioscience's food contact notification (FCN) to be effective as of January 7, 2016. SDC is the active ingredient in PURE Control®.\n When compared with the toxic processing aids used in the market today, dramatic SDC test results show consistent and materially significant reductions in the pathogens most frequently associated with foodborne illness outbreaks traced to processed produce (including Salmonella, E. coli and Listeria). A breakthrough technology, SDC is a highly effective, non-toxic food safety solution, which is safe for both people and the environment. \n Hank R. Lambert, CEO of PURE said, \"Attaining FDA approval as a direct food contact processing aid for fresh produce is a second catalytic milestone for PURE. The Company recently (December 18, 2015) also received FDA approval for our powerful SDC antimicrobial technology for use as a raw poultry processing aid.\n \"Fresh produce processors continue to combat prevalent contaminants (including Salmonella, E. coli and Listeria) that have persisted through processing. We believe that SDC-based PURE Control will be a superior and non-toxic food safety alternative. PURE Control can go a long way toward alleviating many of the foodborne illness outbreaks like those recently experienced by leading retailers and restaurant chains, as reported in the press, that were linked to produce processors. Both human health and brand reputation are at risk. Retailers, r...