Business
PUMA Announces Early Renewal of Its Long-term Partnership With Leading Fitness Sport HYROX –The World Series of Fitness Racing
HERZOGENAURACH, Germany, October 01, 2025--PUMA announces early renewal of its long-term partnership with leading fitness sport HYROX – The World Series of Fitness Racing.
About this update from Puma Se
[{"type":"image","alt":"PUMA announces early renewal of its long-term partnership with leading fitness sport HYROX – The World Series of Fitness Racing","displaySize":"","headline":null,"caption":"PUMA announces early renewal of its long-term partnership with leading fitness sport HYROX – The World Series of Fitness Racing","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/f34ef3fe17ad35da914e8a2257f6e3b2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/4.L3PWCXAsmbQAZCE5qaOw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/f34ef3fe17ad35da914e8a2257f6e3b2","width":480,"height":270}},"lazy":false},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":6710,"height":2295,"url":"https://media.zenfs.com/en/business-wire.com/4be71aef6d853a34ffdb3e13de69e4f0"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Qk.fwyr.wdz5h6oy2g6E.g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTMyODtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/4be71aef6d853a34ffdb3e13de69e4f0","width":960,"height":328},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/npVn_EGSo1Hhbdc9M6eCDQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTI0MDA7aD04MjA7Y2Y9d2VicA--/https://media.zenfs.com/en/business-wire.com/4be71aef6d853a34ffdb3e13de69e4f0","width":1200,"height":410}}},{"type":"text","content":"HERZOGENAURACH, Germany, October 01, 2025--(BUSINESS WIRE)--Global sports company PUMA has renewed and extended its partnership early with HYROX, the World Series of Fitness Racing, which is expected to draw more than 1.3 million participants around the world this season. Until 2030, PUMA will provide official sportswear for HYROX, featuring shoes with industry-leading NITRO™ technology, and become the exclusive title partner for the HYROX World Championships. PUMA has also signed three additional elite HYROX athletes as global brand ambassadors.","length":552,"tagName":"p"},{"type":"text","content":"HYROX, which has successfully created a major movement in the industry by combining running and functional training into one fast-paced competition, is the world’s fastest growing fitness sport. PUMA recognized the great potential of this sport early on and has...