Business
PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance
No Headquarters/REDWOOD CITY, Calif., December 04, 2025--As advertisers are expected to spend nearly $33 billion on connected TV advertising by the end of 2025 (eMarketer), a key question remains: how to connect interactive ad experiences to measurable sales outcomes. Today, PubMatic and BrightLine announce a new partnership that brings interactive and addressable CTV ad formats to PubMatic’s unified programmatic platform, giving advertisers the ability to connect engagement to verified purchase
About this update from Pubmatic, Inc.
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