Business
PubMatic Appoints Sabrina Anand as Country Manager for Canada
Appointment deepens PubMatic's commitment to the Canadian market as demand grows for AI-powered programmatic solutions across buy-side and publisher
About this update from Pubmatic, Inc.
[{"type":"text","content":"\nAppointment deepens PubMatic's commitment to the Canadian market as demand grows for AI-powered programmatic solutions across buy-side and publisher partnerships\n\n\n NO-HEADQUARTERS / REDWOOD CITY, Calif.--(BUSINESS WIRE)--\nPubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced the appointment of Sabrina Anand as Country Manager for Canada. Based in Toronto, Anand will lead PubMatic's go-to-market strategy across the Canadian market, with responsibility for deepening relationships with buyers, agencies, and publishers and driving adoption of PubMatic's full product suite. She will report to Alan Fontevecchia, VP, Head of LATAM & Canada.\n\n\nThe appointment signals PubMatic's intent to build a more committed, tailored presence in Canada — a market served by premium publishers and a sophisticated agency community that increasingly demands direct, transparent programmatic partnerships. Anand's hire comes as PubMatic's AgenticOS platform accelerates globally, with fully autonomous agentic campaigns now running across independent agencies, scaled buying platforms, and global brands — and as supply path optimization (SPO) relationships account for more than 50% of total PubMatic platform activity worldwide.\n\n\nIn her role, Anand will drive Canadian market growth across PubMatic's full product portfolio, including AgenticOS, Activate, Connect, and its data and curation capabilities, spanning CTV/OTT, mobile app, and web environments.\n\n\nAnand is a seasoned ad tech leader with more than 14 years of experience in the Canadian market. She joins from TripleLift, where she served as Country Manager for Canada, overseeing the company's national strategy and operations and expanding partnerships with programmatic buyers and media owners.\n\n\n\"Sabrina is exactly the kind of leader this market calls for. She knows the Canadian ecosystem deeply, from the big agency relationships to the publisher dynamics, and brings real entrepreneurial energy to building something fresh,\" said Alan Fontevecchia, VP, Head of LATAM, & Canada, PubMatic. \"Canada is a priority for us. We're growing in the region, with the full commitment and weight of our platform, and Sabrina is the right person to lead that effort.\"\n\n\n\"PubMatic has built a platform that is genuinely differentia...