Press release
PTC Showcases Intelligent Product Lifecycle Vision with Lamborghini at CES 2026
January 6-9, 2026PTC Booth: LVCC, West Hall — 6027LAS VEGAS, Dec. 18, 2025 /PRNewswire/ -- PTC (NASDAQ: PTC) today announced that it will demonstrate how
About this update from Ptc Inc.
[{"type":"text","content":"January 6-9, 2026PTC Booth: LVCC, West Hall — 6027LAS VEGAS, Dec. 18, 2025 /PRNewswire/ -- PTC (NASDAQ: PTC) today announced that it will demonstrate how Automobili Lamborghini S.p.A can leverage the Intelligent Product Lifecycle to improve the development process by creating a centralized product data foundation that connects design, engineering, and operations, and enables AI-driven transformation.\n \n \n \n \n \n \n \nPTC has been collaborating with Lamborghini, known for its high-performance luxury sports cars, to prepare for future challenges. Lamborghini has adopted PTC's Windchill® product lifecycle management (PLM) and Codebeamer® application lifecycle management (ALM) solutions to enable end-to-end traceability of product data, streamline engineering change management, and improve collaboration across the company.In addition to Windchill and Codebeamer, Lamborghini uses PTC's Creo® computer-aided design (CAD) solution for the design of its complex engines. By leveraging CAD, PLM, and ALM to unify key engineering disciplines and broaden access to technical data, Lamborghini is accelerating development cycles and delivering breakthrough and unexpected products without compromising its craftsmanship and performance.\"Our goal was not only to implement new tools, but to embrace a new way of working,\" said Federico Boni, Head of IT at Automobili Lamborghini S.p.A. \"By using Windchill and Codebeamer together, we can connect people, data, and processes to help us break down silos between departments, reduce development time, and deliver a product that truly meets our customer needs.\"At CES 2026, the experience will feature Creo for detailed design, Codebeamer for requirements and software engineering, Windchill for product data management, and ServiceMax for field service execution. Powered by AI capabilities such as Codebeamer AI for requirements assistance, Windchill AI for parts rationalization, and ServiceMax AI for work order insights, the demonstration will showcase the full lifecycle of a new front bumper.\"Lamborghini's vision for the future of performance vehicles is coming to life through the Intelligent Product Lifecycle,\" said Robert Dahdah, EVP and Chief Revenue Officer, PTC. \"With Windchill, Codebeamer, and Creo, they are already strengthening their product data foundation to move faster, work smarter, and ...