Business
PURE Property Management and HomeRiver Group Merge, Secure $80 Million in Growth Capital
PURE Property Management and HomeRiver Group today announced their merger, operating as PURE HomeRiver. Combined, PURE HomeRiver manages over 40,000 properties across 80+ local offices in 200+ markets and adjacent cities across 35+ states, with the vision of making renting and investing simple, smart, and more satisfying.
About this update from Prudential Financial, Inc.
[{"type":"text","content":"PURE HomeRiver will operate as the nation's largest third-party single-family rental (SFR) property management company","length":122,"tagName":"p"},{"type":"text","content":"LOS GATOS, Calif., Jan. 22, 2026 /PRNewswire/ -- PURE Property Management and HomeRiver Group today announced their merger, operating as PURE HomeRiver. Combined, PURE HomeRiver manages over 40,000 properties across 80+ local offices in 200+ markets and adjacent cities across 35+ states, with the vision of making renting and investing simple, smart, and more satisfying.","length":372,"tagName":"p"},{"type":"image","alt":"PURE Home River Logo","displaySize":"","headline":null,"caption":"PURE Home River Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/815b76a15e2b1808565348860a5470b5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/7Adx0MPegTCEXaAZBdjASw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/815b76a15e2b1808565348860a5470b5","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2867055/PURE_Property_Management.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Local teams are the heart of PURE HomeRiver, and the company is committed to further expanding its network of hands-on, in-market professionals. For current clients and residents, nothing changes today. Services continue as-is, points of contact remain the same, and portals and agreements stay in place as the companies integrate the best of both organizations in the background.","length":380,"tagName":"p"},{"type":"text","content":"The PURE HomeRiver platform combines PURE's AI-native technology and unified operations with HomeRiver's national footprint and institutional-grade servicing infrastructure.","length":181,"tagName":"p"},{"type":"text","content":""PURE HomeRiver isn't just about our desire to establish a nationwide brand, but a deliberate strategy to harness a superset of unified operational data for our AI-driven platform to reduce complexity and drive better experiences at scale," said Joseph Polverari, Co-founder and CEO of PURE HomeRiver. "Our AI-native platform features specialized, proprietary training that is orders of magnitude broader and directly on point for SFR, deepen...