Business
Fruitflow®+ Omega-3 launch in Holland & Barrett
Fruitflow®+ Omega-3 launch in Holland & Barrett.
About this update from Provexis Plc
[{"type":"text","content":"\n \nRNS Number : 3190S Provexis PLC 25 June 2018 \n\n25 June 2018\nProvexis plc\n \nFruitflow®+ Omega-3 to launch in Holland & Barrett\n \nProvexis plc ('Provexis' or the 'Company'), the business that develops, licenses and sells the proprietary, scientifically-proven Fruitflow® heart-health functional food ingredient, is delighted to announce it has secured a retail listing with Holland & Barrett for the Company's Fruitflow®+ Omega-3 dietary supplement product.\n \nHolland & Barrett is Europe's largest health and wellbeing retailer, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products.\nIt is envisaged that the Company's Fruitflow®+ Omega-3 dietary supplement product will be listed in August 2018 in more than 660 Holland & Barrett stores across the UK and Ireland, together with Holland & Barrett Online, giving Fruitflow® and the Company's Fruitflow®+ Omega-3 dietary supplement product widespread consumer exposure.\n \nHolland & Barrett has an extensive specialist training programme, unparalleled in the health supplement industry, under its own 'Natural Health Academy'. Holland & Barrett staff will be trained to understand and communicate the benefits of Fruitflow®+ Omega-3 to prospective customers in store and online.\n \nHolland & Barrett's loyalty programme, Rewards for Life, has over 10 million members in the UK and is free for customers to join. Holland & Barrett has also recently introduced its personalised Healthbox service, providing nutritionist recommended vitamins and supplements to their customers along with health tips. Holland & Barrett's Rewards for Life programme and their new Healthbox service will facilitate more direct communications with their customers, and both are expected to provide opportunities to highlight the unique benefits of Fruitflow®+ Omega-3.\n \nThe product listing in August 2018 will be supported by a number of staff training, consumer marketing and promotional initiatives, to include Holland & Barrett's in house Healthy magazine and their website www.hollandandbarrett.com.\n \nFruitflow®+ Omega-3 is a two-in-one supplement in an easy to take capsule, supporting healthy blood flow and normal heart function. In May 2009 Fruitflow® was...