Business
Exclusive Distribution Agreement for Chinese CBEC
Exclusive Distribution Agreement for Chinese CBEC.
About this update from Provexis Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 3453F\n Provexis PLC\n 16 November 2020\n \n \n \n \n Prior to publication, the information contained within this announcement was deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014 ('MAR'). With the publication of this announcement, this information is now considered to be in the public domain.\n \n \n \n \n \n \n \n \n 16 November 2020\n \n \n Provexis plc\n \n ('Provexis' or the 'Company')\n \n \n Exclusive Distribution Agreement f\n or Chinese Cross-Border e-commerce ('CBEC')\n \n \n \n Provexis, the business that develops, licenses and sells the proprietary, scientifically-proven Fruitflow® heart-health functional food ingredient, is pleased to announce it has entered into a distribution agreement with a company ('the Distributor') which will act as the distributor for Fruitflow+ Omega-3 in China, exclusively through the Chinese Cross-Border e-commerce ('CBEC') channel.\n \n \n \n \n \n CBEC regulations include a waiver of the existing Chinese pre-importation registration requirements on specified categories of products, permitting overseas exporters to sell consumer goods directly to Chinese consumers through certain registered e-commerce platforms.\n \n \n \n \n \n The agreement announced today grants the Distributor exclusive rights to import, market and sell the Company's Fruitflow+ Omega-3 dietary supplement product in China through the CBEC channel, with immediate effect. The Distributor will purchase Fruitflow+ Omega-3 as required from the Company, and the Distributor will then market and sell Fruitflow+ Omega-3 in China through its existing network of e-commerce and other sales channels.\n \n \n \n \n \n Fruitflow+ Omega-3 is currently available to purchase from the Company's e-commerce website \n www.fruitflowplus.com\n , Amazon UK and Holland & Barrett. Subscriber numbers on the fruitflowplus.com website have been growing steadily, and they currently stand at a further new all-time high level. \n \n \n \n \n \n The Company has recently completed a redesign of the existing Fruitflow+ Omega-3 packaging, to include a new single blister pack format, with this new packaging having been optimised for sales through CBEC by the Distributor in China.\n \n \n &...