Business
Promino Expands Fastbreak Partnership, Activates at The Penn Relays and Key Summer Competitions
Burlington, Ontario--(Newsfile Corp. - May 6, 2025) - Promino Nutritional Sciences Inc. (CSE: MUSL) (OTC Pink: MUSLF) (FSE: 93X) (the "Company" or "Promino") is pleased to announce it is extending its successful partnership with Fastbreak AI through summer 2025. Following a surge in direct-to-consumer sales and audience engagement from February's round one activations, Promino will now continue to offer sampling at major athletic showcases including the just concluded Penn Relays.The Penn Relays
About this update from Promino Nutritional Sciences Inc
[{"type":"text","content":"Burlington, Ontario--(Newsfile Corp. - May 6, 2025) - Promino Nutritional Sciences Inc. (CSE: MUSL) (OTC Pink: MUSLF) (FSE: 93X) (the "Company" or "Promino") is pleased to announce it is extending its successful partnership with Fastbreak AI through summer 2025. Following a surge in direct-to-consumer sales and audience engagement from February's round one activations, Promino will now continue to offer sampling at major athletic showcases including the just concluded Penn Relays.","length":509,"tagName":"p"},{"type":"text","content":"The Penn Relays draws more than 120,000 athletes, coaches, and parents from across the country, offering Promino™ - NSF Certified for Sport® a unique opportunity to connect directly with a national base of youth and collegiate athletes. This is the first of five Fastbreak-organized events Promino will participate in throughout the spring and summer of 2025, with additional opportunities being considered based on performance.","length":428,"tagName":"p"},{"type":"text","content":""Our initial Fastbreak events exceeded our expectations, kickstarting Promino's direct-to-consumer business with meaningful increases in traffic and sales," said Vito Sanzone, CEO of Promino. "Promino patented protein drink has low calories, no sugar, no dairy and is fully plant-based. These attributes and our taste profile make Promino an obvious choice for all athletes, which is why we align with Fastbreak AI for live sampling and the technology platform to drive same-day sales."","length":510,"tagName":"p"},{"type":"text","content":"Fastbreak Connect, the AI-driven platform behind the partnership, enables brands to seamlessly activate live experiences at high-traffic youth sports events and provides actionable data on sampling and consumer engagement. Used by global brands, Fastbreak Connect reaches over 850,000 youth athletes annually and powers activations at more than 10,000 tournaments across the United States.","length":389,"tagName":"p"},{"type":"text","content":""Promino is doubling down on what we believe is one of the most powerful marketing channels: youth sports," added John Stewart, CEO of Fastbreak AI. "Fastbreak Connect gives brands a way to build meaningful relationships and activate in a space that cuts through the noise of traditional marketi...