Business
Progress Launches Expansive Partner Program to Support Business Growth Through a Multi-Tier Engagement Strategy
New partner program brings together Progress’ most successful channel initiatives into a single, cohesive program that will benefit partners and customers
About this update from Progress Software Corporation
[{"type":"text","content":"New partner program brings together Progress’ most successful channel initiatives into a single, cohesive program that will benefit partners and customers alike\n BEDFORD, Mass., Jan. 22, 2020 (GLOBE NEWSWIRE) -- Progress (NASDAQ: PRGS), the leading provider of application development and digital experience technologies, today announced the launch of Progress® Accelerate℠, the global partner program providing partners with the tools necessary to accelerate growth and customer success. This new program enables partners to expand their offerings through Progress-provided resources, while offering customers their choice of partner engagement opportunities. “The market is moving to Forrester’s ‘Trifurcated Channel Model’, made up of influencer, transactional and retention channels,” said Gary Quinn, SVP, Core Field Operations, Progress. “We have many successful partner initiatives, and now, through the acquisition of Ipswitch, we centralized and expanded the program across our product portfolio into a trifurcated model. This benefits our partner ecosystem in multiple ways and provides better access to a larger offering for our customers so they can maximize value from their Progress investment.” The Progress Accelerate partner program simplifies the partnering experience providing all partners with: Incentive Programs – attractive margins and discounts, access to NFR licenses, rebates and referral incentivesTraining and Enablement – persona-based online marketing, sales, pre-sales and technical training programs, technical and sales certifications as well as sales and marketing toolkitsAccount Managed Resources – dedicated account manager, technical and pre-sales support, partner marketing, joint business and marketing planning and a dedicated customer success managerMarketing Resources – presence on Progress.com; partner portal access to sales tools, trainings and co-branded collateral; marketing lead distribution; co-branded event and partner conference support; MVP and awards programs; customer reference and storytelling support In addition, Progress provides a dedicated global partner operations team available to ensure all technical, sales and business-related questions and needs are addressed quickly and efficiently. “When Progress acquired Ipswitch in 2019, they brought to us a unique opportunity to evolve and expand our rela...