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BREAKING NEWS – These CBD Companies are Ready for Prime Time: The Next Group of Players to Dominate the Multi-Billion Dollar Beverage Industry
BREAKING NEWS – These CBD Companies are Ready for Prime Time: The Next Group of Players to Dominate the Multi-Billion Dollar Beverage Industry.
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[{"type":"text","content":"\nNEW YORK, Feb. 06, 2019 (GLOBE NEWSWIRE) -- OTCinsider.com News Commentary –\n Cannabidiol (CBD) products have had the biggest buzz in 2019. CBD-infused beverages offer the greatest potential to tap into this trend, with products that offer an entry point to the exploding cannabis market, which appeal to people just learning the benefits of CBD and those who have been diehard users for many years. Even with the growing demand for cannabis products, Canaccord’s Bobby Burleson and Jonathan DeCourcey project that infused CBD beverages could outpace general demand for marijuana products by two-fold, taking 20% of the existing market for cannabis edibles by 2022. Recent reports indicate that the CBD market is estimated to grow 700% by 2020. Hemp Business Journal, a market intelligence research firm, projects that the CBD market will grow to $2.1 billion by 2020, an astronomical jump from 2017, when the market only had a value of $202 million. CBD infused beverages has the most growth potential amongst the athletic inclined demographic, as this segment is traditionally one that has dispensable income to spend on CBD products. A majority of this segment is still learning about the benefits of CBD and will take some time to fully incorporate CBD into their existing regimen. There are a few companies that have positioned themselves to become mainstream beverages in the CBD-infused beverage space and based on their recent marketing efforts around the Super Bowl, are poised to gain exposure and credibility for their efforts, which will separate them from their competitors.  Baristas Coffee Company, Inc. (OTC:BCCI), a CBD infused coffee brand,  had two digital ads that were transmitted onsite during the Super Bowl which featured its bestselling White Coffee (www.trywhitecoffee.com) and its EnrichaRoast CBD Coffee (www.baristas.tv), a blend which uses a proprietary technology that infuses the CBD to the beans after they have been roasted. BCCI also had engagement with their advertising program during the halftime show featuring Maroon 5 and will be utilized again during the Grammy awards this weekend featuring recording artist Megs Mclean. These advertising programs during such mainstream events like the Super Bowl and Grammy’s is indoctrinating CBD and CBD-infused beverages into the national conscious, giv...