Lifestyle
This World Prematurity Day, Pampers is enabling essential moments of bonding, as 92% of parents of premature babies said that physical touch made them feel more connected to their little ones[1]
Touch is crucial to all babies' development, but with skin twice as thin as that of a full-term baby, premature babies' skin can often be very fragile[2]. Despite this vulnerability, skin-to-skin contact is crucial for their development, as it significantly boosts oxytocin[3] levels, an important hormone for familial bonding.
![This World Prematurity Day, Pampers is enabling essential moments of bonding, as 92% of parents of premature babies said that physical touch made them feel more connected to their little ones[1]](https://media.zenfs.com/en/prnewswire.com/70fe8dafe0821bfd49a7a4bc8060bd18)
About this update from Procter & Gamble Company (the)
[{"type":"list","items":[{"val":[{"type":"text","content":"Premature babies' skin is twice as thin as that of a full-term baby and highly sensitive, which can make essential moments of skin-to-skin contact and bonding more challenging[2].","length":183,"tagName":"p"}]},{"val":[{"type":"text","content":"Almost two-thirds (63%) of parents felt unsure about how to conduct moments of touch and comfort with their little one when they first arrived on a neonatal unit[1].","length":165,"tagName":"p"}]},{"val":[{"type":"text","content":"Pampers Preemie Protection nappies help to enable these moments of care between parents and their newborns, as they are specially designed to be extra gentle on even the most fragile of skin whilst also having a customisable fit to accommodate for medical lines and leads. ","length":272,"tagName":"p"}]},{"val":[{"type":"text","content":"This World Prematurity Day, Pampers is continuing to partner with first-time mum, broadcaster, author and world champion dancer, Oti Mabuse, whose daughter was born at 28 weeks, to help raise awareness of Pampers Preemie Protection nappies.","length":240,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":860,"olType":false},{"type":"text","content":"LONDON, Nov. 19, 2025 /PRNewswire/ -- Touch is crucial to all babies' development, but with skin twice as thin as that of a full-term baby, premature babies' skin can often be very fragile[2]. Despite this vulnerability, skin-to-skin contact is crucial for their development, as it significantly boosts oxytocin[3] levels, an important hormone for familial bonding.","length":378,"tagName":"p"},{"type":"image","alt":"Pampers Ambassador Oti Mabuse holding a Preemie Protection nappy. (PRNewsfoto/Pampers)","displaySize":"","headline":null,"caption":"Pampers Ambassador Oti Mabuse holding a Preemie Protection nappy. (PRNewsfoto/Pampers)","className":"","disableSlideshowImg":false,"size":{"original":{"width":267,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/70fe8dafe0821bfd49a7a4bc8060bd18"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/1_kKm0HAn4NRUr6bEDwQsg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTYyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/70fe8dafe0821bfd49a7a4bc8060bd18","width":267,"height":400}},"href":"https://mma.prnewswire.com/media/2825239/Pampers_Oti_Mabuse.html","hrefExternal":true,"rel":"nof...