Lifestyle
Pantene Unveils Latest Innovation With "As Seen in Alix’s Shower" in Partnership With Alix Earle
CINCINNATI, December 17, 2025--Pantene is once again partnering with social media sensation Alix Earle, taking fans back into her shower to introduce Pantene’s latest groundbreaking innovation. Almost a year after Alix’s viral post about Pantene, the #1 most awarded haircare brand* is launching "As Seen in Alix’s Shower," starring the Abundant & Strong 3-Step System. It gives an inside look at the routine that helps Alix maintain her full, healthy hair. Pantene is even offering limited-edition A
About this update from Procter & Gamble Company (the)
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