Lifestyle
Old Spice Teams Up With Iconic R&B Group to Ignite Beloved "Mom Song" in New Campaign: 'The End of Adolescents'
CINCINNATI, March 10, 2026--Old Spice, the iconic brand dedicated to the journey from boyhood to manhood, has launched its revitalized "Mom Song" campaign, 'The End of Adolescents.’ Old Spice licensed the song ‘End of the Road’ by the legendary R&B group, Boyz II Men. The campaign brings back the universally relatable experience of moms grappling with their sons' newfound manliness, a theme that was first introduced by Old Spice over a decade ago in the original, "Mom Song."
About this update from Procter & Gamble Company (the)
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