Business
National Advertising Division Finds Claims for Crest’s Deep Stain Remover Toothpaste Supported; Recommends One Claim Be Discontinued or Modified
In an inquiry brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for the name and product performance claims for its Crest 3D White Brilliance Deep Stain Remover Toothpaste. However, the National Advertising Division (NAD) recommended P&G discontinue or modify its "extra strength fluoride" claim.New York, NY, Aug. 19, 2025 (GLOBE NEWSWIRE) -- In an inquiry brought by competitor
About this update from Procter & Gamble Company (the)
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