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Gain®, Febreze® and Dawn® Announce "Get Scent to Oz" Collaboration in Partnership With Universal Pictures’ Wicked: For Good

CINCINNATI, October 06, 2025--Powered by the scent of Gain, Procter & Gamble is bringing the magic of Oz into the homes of fans nationwide this fall through fragrance. To celebrate Universal Pictures’ Wicked: For Good, the epic conclusion to last year’s global cinematic phenomenon, the iconic brands Gain®, Febreze®, and Dawn® are inviting everyone to "Get Scent to Oz" with new, limited-edition Wicked: For Good product collections featuring freshtabulous Gain scents to enchant their everyday fabr

articleProcter & Gamble Company (the)October 6, 20254/company/procter-and-gamble-company/news/gainr-febrezer-and-dawnr-announce-get-scent-to-oz-collaboration-in-partnership-with-universal-pictures-wicked-for-good
Gain®, Febreze® and Dawn® Announce "Get Scent to Oz" Collaboration in Partnership With Universal Pictures’ Wicked: For Good

About this update from Procter & Gamble Company (the)

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More updates from Procter & Gamble Company (the)

Universal Picturesthe magic of OzFebrezeGainWicked