Lifestyle
From Krypton to Convention: Old Spice and DC Make a "Fresh Landing" at San Diego Comic-Con
CINCINNATI, July 24, 2025--Old Spice, the champion of legendary freshness, is suiting up alongside DC’s Superman™ to bring a scentsational experience to San Diego Comic-Con (7/24 - 7/27). Inspired by Old Spice's latest intergalactic advertising spot "Smell Super," where the NEW Old Spice x Superman Collection crash-lands on Earth and shows a regular teenager how he can be a stronger, manlier version of himself, the all-new interactive experience will give convention-goers a blast of 24/7 freshne
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