Business
Aussie Dares to Wonder: New Ultra Wonder Collection Brings Premium Multi-Tasking Curl Care to Mass Market
CINCINNATI, November 24, 2025--Aussie is redefining curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling. As the brand's first premium innovation, the three-product collection—Ultra Wonder Daily Mist, Ultra Wonder Treatment, and Ultra Wonder Gel Crème (each $9.99) — merges the benefits of treatments and stylers in single formulas, inviting consumers to "Dare to Wonder" and simplify their routines w
About this update from Procter & Gamble Company (the)
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