Business
ProCook to open 5 stores before Christmas period
ProCook Group PLC announced plans to open five new stores before the Christmas period in FY26, located in Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth, and Eastbourne. This brings the total of new stores in FY26 to ten, joining the already opened locations in Southampton, Hereford, Reading, Cotswolds Designer Outlet, and Chichester, increasing the retail estate to 75 stores. These ten new stores are expected to attract over 120 million visitors annually. Since June 2024, ProCook has committed £7.0 million in investment across 22 new store openings as part of its strategy to expand to 100 stores nationwide. Disclaimer*
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[{"type":"text","content":"\n\n \n29 September 2025\nProCook to open five more new stores ahead of key 2025 Christmas period, accelerating growth through its retail expansion strategy\n· Five new stores to open in Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth and Eastbourne\n· Takes the running total to 10 new stores in FY26, with all locations open ahead of the Christmas period\n· ProCook has committed to investment of £7.0 million across 22 new store openings since June 2024 when it announced its ambition to expand its retail estate to 100 UK stores\nProCook, the UK's leading direct-to-consumer kitchenware brand, today announces the opening of five additional stores during October and November ahead of the key Christmas trading period. The new stores are located in some of the UK's most prominent retail destinations: Manchester Arndale, Birmingham Bullring, Canterbury, Plymouth and Eastbourne. They join the five stores already opened in FY26 - Southampton, Hereford, Reading, Cotswolds Designer Outlet and Chichester - and will increase the total retail estate to 75 stores across the UK.\nThe five new openings demonstrate further strong progress against ProCook's medium-term target of 100 stores nationwide. Since setting out its estate expansion strategy in June 2024, ProCook will have opened 22 stores and invested £7.0 million to grow its presence in prime retail locations.\nTogether, the ten FY26 openings provide exposure to more than 120 million visitors annually. Manchester Arndale alone attracts over 45 million visitors each year and will become the company's second location in the city following its Trafford Centre opening in late 2023. The upcoming Birmingham Bullring opening will give ProCook its third location in the UK's second-largest city and access to over 35 million annual visitors, following the opening of two new stores in Solihull and Merry Hill last year.\nThe majority of these new locations are larger-format stores designed to offer customers more space to explore ProCook's expanding range, including its growing line of small kitchen electricals. The Birmingham Bullring store will also debut a refreshed store format, reflecting the Company's ongoing commitment to delivering an inspiring experienced-focused customer journey. \nThe store expansion programme h...