Business
New commercial partnership agreement in China
New commercial partnership agreement in China.
About this update from Probiotix Health Plc
[{"type":"text","content":"\n\n15 August 2024\nProBiotix Health plc\n(\"ProBiotix\" or the \"Company\")\n \nNew commercial partnership agreement in China\n \nProBiotix Health plc (AQUIS: PBX), a life sciences business developing probiotics to support cardiometabolic health, announces a new commercial partnership agreement for InstaMelt with DanCare Health homepage - Dancarehealth). InstaMelt is ProBiotix's newly developed food supplement dosage format that offers innovative features for health brands and retailers. It will be sold as a turnkey, direct dose stick solution that melts instantly on the tongue and will be available in China through DanCare Health. InstaMelt will be launched during Q4 2024 under the DanCare brand and represents a key milestone in the Company's efforts to penetrate the Chinese market with cardiometabolic supplement solutions containing the IP-protected probiotic strain LPLDL®.\n \nDanCare Health was founded in Denmark in 2003, with an initial focus on supplying high quality branded products to the European supplement industry. DanCare has since developed into a global organisation having expanded well into China as one of their strongholds taking off-set in their European manufactured quality products. DanCare offers a broad range of clinically documented, high quality supplements all marketed globally under the company's DanCare brand.\n \nSteen Andersen, CEO of ProBiotix Health plc, commented: \"DanCare is well-recognised in the Chinese market as a high-quality innovative brand. With cardiovascular disease on the rise and almost 155 million Chinese adults estimated to have elevated cholesterol levels, there is an increasing consumer focus on cardiometabolic health. With our product offering and cooperation with a market leade...