Press release
Principal® Announces New Sponsorship of PGA and LPGA Athletes
Financial services company to sponsor four professional golfers for remainder of 2022 season DES MOINES, Iowa--(BUSINESS WIRE)-- Principal Financial Group®
About this update from Principal Financial Group Inc
[{"type":"text","content":"\nFinancial services company to sponsor four professional golfers for remainder of 2022 season\n\n DES MOINES, Iowa--(BUSINESS WIRE)--\nPrincipal Financial Group® today announced it has struck a deal to become the official financial services sponsor of four PGA and LPGA athletes: Daniel Berger (USA), Tyrrell Hatton (ENG), Jennifer Kupcho (USA), and Celine Boutier (FRA). The Principal® logo will appear on player hats or shirt sleeves as part of the sponsorship agreement – marking the first time the 140-year-old company has ever sponsored individual professional athletes as part of its marketing strategy.\n\n“We welcome the opportunity to connect with new audiences while supporting four amazing athletes who have achieved great things on and off the course,” said Beth Wood, executive vice president and chief marketing officer at Principal. “Golf ranks as one of the highest-watched sports amongst business leaders. Many of our products and services are designed for the workplace, to help employers attract and retain talent. It’s our intent to be top of mind when these business decision makers are considering the financial wellbeing of their teams.”\n\nThese sponsorships build upon the company’s existing support of the PGA with the annual Principal Charity Classic, an award-winning PGA TOUR event that has raised more than $37 million dollars for children’s charities since its inception in 2007.\n\n“Our employees and customers have become accustomed to seeing the Principal logo associated with professional golf as so many of them are involved in, attend, or watch the Principal Charity Classic each year,” Wood said. “Now they have the opportunity to see Principal in a new way, with our brand on a bigger stage.”\n\nLearn about the Principal-sponsored players for 2022:\n\nJennifer Kupcho – Kupcho is 25 years old and from Littleton, CO. She attended Wake Forest University and turned pro in 2019.\nAccomplishments: Major Champion - 2022 Chevron Championship; Inaugural Winner – 2019 Augusta National Women’s Amateur; Winner – 2022 Meijer LPGA Classic; 2018 NCAA Division 1 Golf Championship; Tied for 2nd in 2019 Evian Championship; Tied for 7th in 2020 Women’s PGA Championship; 2021 Solheim Cup member\n\nCeline Boutier – Boutier is 28 years old and from Clamart, France. She attended Duke University, turned pro in 2016, and now resides in Dallas...