Business
Primo Brands Appoints Ken Griffey Jr. as Baseball's First CEO of H2O as 2026 MLB Season Begins
Primo Brands, a leading North American branded beverage company, today announced the creation of Baseball's First-Ever CEO of H2O, a new national campaign starring Hall of Famer Ken Griffey Jr.
About this update from Primo Brands Corporation
[{"type":"text","content":"Hall of Famer headlines new creative campaign for the Official Water of Major League Baseball, spotlighting six regional spring water brands in celebration of America's National Pastime","length":189,"tagName":"p"},{"type":"text","content":"TAMPA, Fla., March 26, 2026 /CNW/ - Primo Brands, a leading North American branded beverage company, today announced the creation of Baseball's First-Ever CEO of H2O, a new national campaign starring Hall of Famer Ken Griffey Jr.","length":233,"tagName":"p"},{"type":"text","content":"Timed to the start of the MLB season, the campaign marks the third consecutive year that Primo Brands' water brands are the Official Water of Major League Baseball, and the first time all six of its regional spring water brands have come together under a single creative platform.","length":284,"tagName":"p"},{"type":"text","content":"With a new :30 national spot, Primo Brands brings together its portfolio of regional spring water brands Arrowhead® Spring Water (West Coast), Poland Spring® Water (Northeast), Ice Mountain® Spring Water (Midwest), Deer Park® Spring Water (Southeast, Mid-Atlantic), Ozarka® Spring Water (Texas), and Zephyrhills® Spring Water (Florida) to celebrate America's National Pastime.","length":380,"tagName":"p"},{"type":"text","content":"Throughout the season, fans will see Griffey build the ultimate spring water team, engage with fans across social platforms, share fun trivia for a chance for fans to win monthly prizes throughout the season, and appear at MLB All-Star Week.","length":241,"tagName":"p"},{"type":"text","content":""Baseball is woven into communities across the country, just like our brands. In our third year as the Official Water of MLB, and with Ken Griffey Jr. as Baseball's CEO of H2O, we're building on that foundation to unveil a national campaign that connects fandom and healthy hydration with the star power of one of the greatest in the game," said Kheri Tillman, Chief Marketing Officer, Primo Brands.","length":417,"tagName":"p"},{"type":"text","content":""Baseball is built on tradition, community and the shared experiences that bring fans together each season," said Uzma Rawn Dowler, CMO and SVP, Global Corporate Partnerships, Major League Baseball. "By uniting its regional spring water portfolio and tapping a baseball icon ...