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Cineplex Digital Media Selected by Primaris REIT for New In-Mall Digital Media and Directory Signage Network
Cineplex Digital Media Selected by Primaris REIT for New In-Mall Digital Media and Direct...
About this update from Primaris Real Estate Investment Trust
[{"type":"text","content":"\n \n \n \n Cineplex Digital Media Selected by Primaris REIT for New In-Mall Digital Media and Directory Signage Network\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n Digital Signage Solutions Planned for 19 Shopping Centres Across Canada including Dufferin Mall in\n \n Toronto\n \n and Orchard Park in\n \n Kelowna\n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Aug. 9, 2022\n \n \n /CNW/ - (TSX: CGX) – Today, Cineplex Digital Media (CDM), a division of Cineplex, announced that it has been selected to develop, install, and maintain a state-of-the-art digital signage network in Primaris REIT (Primaris) managed shopping centres in markets across\n \n Canada\n \n , including\n \n Toronto\n \n ,\n \n Calgary\n \n , and\n \n Kelowna\n \n . CDM was selected for its extensive experience in the creation and management of innovative digital networks as well as its ability to offer a solution that includes revenue generation, content development, and advertising media sales through Cineplex Media.\n \n \n \n \n \n \n \n \n \n As part of the partnership, CDM will operate a network of nearly 70 digital displays at 19 Primaris owned and managed retail properties in\n \n British Columbia\n \n ,\n \n Alberta\n \n ,\n \n Manitoba\n \n ,\n \n Ontario\n \n ,\n \n Quebec\n \n , and\n \n New Brunswick\n \n . Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising, mall directories, and maps. The new network of digital displays is expected to be fully deployed nationally this fall.\n \n \n \"We are thrilled that Primaris selected CDM for this exciting project. Our experience-first approach and data-driven audience targeting will enable Primaris to engage shoppers during their mall visits, as well as provide our media partners with the ability to reach even more of\n \n Canada's\n \n mall consumers in additional key markets,\" said Fab Stanghieri, Executive Vice President and Managing Director, Media, Cineplex. \"Our shopping network that includes...