Business
Pricer launches commercially ready Pricer Avenue™ at NRF, redefining the shelf edge for high-value retail zones
Pricer today announced the sales launch of Pricer Avenue™, its new shelf-edge communication platform, at the National Retail Federation (NRF) flagship event in New York. First introduced as a concept last year, the powered-rail solution has since been refined through extensive development and pilot testing and is now commercially ready for deployment.
About this update from Pricer Ab Class B
[{"type":"text","content":"Positive feedback from world's first pilot trial, supported by independent research, with additional pilots planned.","length":120,"tagName":"p"},{"type":"text","content":"NEW YORK, Jan. 11, 2026 /PRNewswire/ -- Pricer today announced the sales launch of Pricer Avenue™, its new shelf-edge communication platform, at the National Retail Federation (NRF) flagship event in New York. First introduced as a concept last year, the powered-rail solution has since been refined through extensive development and pilot testing and is now commercially ready for deployment.","length":393,"tagName":"p"},{"type":"text","content":"Designed for retailers looking to elevate the in-store experience and strengthen performance in high-value zones of the store, Pricer Avenue™ integrates seamlessly into the Pricer Plaza™ cloud ecosystem and complements Pricer's wider electronic shelf label (ESL) portfolio.","length":277,"tagName":"p"},{"type":"text","content":"A smarter, more valuable shelf edge","length":35,"tagName":"p"},{"type":"text","content":""Avenue is the communications platform of the future, and the response from the market has been extremely positive – shaped by deep discussions, collaborative input sessions and workshops with several major retailers throughout the year," says Finn Wikander, Pricer's Chief Product Officer. "The highlight, of course, was our pilot in the UK – and after optimizing every detail we're ready for the commercial launch at NRF 2026. Our independent research* with 5,000 consumers also shows clear demand for better information and a more immersive in-store experience. Pricer Avenue™ delivers exactly that, and early trials provide strong validation."","length":680,"tagName":"p"},{"type":"text","content":"Customer validation from early pilots","length":37,"tagName":"p"},{"type":"text","content":"Retailers piloting the platform report stronger promotional execution and favorable customer engagement in high-value areas. "Pricer Avenue™ is transforming the shelf-edge experience in our stores, especially when it comes to driving promotions in key high-margin zones," says Rob Smith, Technology Officer at East of England Co-op, one of the UK's largest regional co-operative retail groups with 120 stores.","length":428,"tagName":"p"},{"type":"text","content":"Five "...