Business
Pricer announces first successful pilot of Pricer Avenue™ platform, together with East of England Co-op, UK
Pricer today announced the successful completion of its first pilot installation of Pricer Avenue™, an innovative communications platform delivering high-value, shelf-edge digital experiences, in partnership with East of England Co-op, a leading 120-store grocery retailer operating across the East of England.
About this update from Pricer Ab Class B
[{"type":"text","content":"Key highlights","length":14,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"East of England Co-op of the UK is the first retailer to validate Pricer Avenue™ in a live grocery environment, with further pilots following shortly in Europe and Asia","length":168,"tagName":"p"}]},{"val":[{"type":"text","content":"The initial successful pilot confirms readiness for commercial deployment in 2026","length":81,"tagName":"p"}]},{"val":[{"type":"text","content":"Validates the functionality of a scalable, battery-free shelf-edge platform","length":75,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":324,"olType":false},{"type":"text","content":"STOCKHOLM, Jan. 7, 2026 /PRNewswire/ -- Pricer today announced the successful completion of its first pilot installation of Pricer Avenue™, an innovative communications platform delivering high-value, shelf-edge digital experiences, in partnership with East of England Co-op, a leading 120-store grocery retailer operating across the East of England.","length":360,"tagName":"p"},{"type":"text","content":"Positioned at the heart of physical retail, the shelf edge is increasingly the new frontline for store performance, customer experience, and daily operations. The pilot was deployed across high-value in-store zones and complements East of England Co-op's existing use of Pricer electronic shelf labels (ESLs).","length":313,"tagName":"p"},{"type":"text","content":"Pricer Avenue™ adds a larger-format displays, powered shelf-edge layer that extends ESL functionality beyond pricing – supporting clearer communication, more effective promotions, and richer in-aisle communication at the point of decision.","length":244,"tagName":"p"},{"type":"text","content":""Avenue is bringing new energy to our key promotional areas. It's a big step toward delivering a store experience that's ready for the future," said Rob Smith, Technology Officer at East of England Co-op, adding: "The new shared Floating Canvas feature opens up fresh ways to talk to customers. It lets us highlight specific products, deliver rich brand storytelling and drive promotional engagement – right at the shelf edge."","length":460,"tagName":"p"},{"type":"text","content":"Pricer Avenue™ is built around a battery-free, powered rail system that delivers continuous...