Business
Prenetics Announces NBA Champion and Two-Time MVP Giannis Antetokounmpo as IM8 Global Partner and Shareholder in Multi-Year Partnership
Giannis becomes the first NBA athlete shareholder in a NASDAQ-listed health and longevity brand, joining the fastest supplement company ever to reach $100M
About this update from Prenetics Global Limited
[{"type":"text","content":"Giannis becomes the first NBA athlete shareholder in a NASDAQ-listed health and longevity brand, joining the fastest supplement company ever to reach $100M ARR in just 11 months Giannis unlocks 35 million followers across social channels - NBA broadcasted in 215 countries To learn more about Giannis and IM8, please visit www.im8health.com NEW YORK, April 02, 2026 (GLOBE NEWSWIRE) -- Prenetics Global Limited (NASDAQ: PRE) (“Prenetics” or the “Company”), the parent company of IM8, the premium health and longevity brand co-founded with David Beckham, today announced a multi-year global partnership with NBA Champion and two-time MVP Giannis Antetokounmpo. Giannis becomes a Global Partner of IM8 and the first NBA athlete shareholder in a NASDAQ-listed health and longevity brand in Prenetics, demonstrating his undeniable long-term support for the company. The partnership unites one of the most dominant and beloved athletes in professional sports with the fastest-growing supplement brand ever recorded. Since launching in December 2024, IM8 reached $100 million in annualized recurring revenue within just 11 months, a pace unprecedented in the supplement industry. Today, IM8 has delivered more than 22 million servings, and reached more than 750,000 customer purchases across 31 countries, and is projected to generate approximately $180–200 million in full year revenue in 2026. Antetokounmpo commands over 35 million followers across his social platforms, including Instagram, X, and TikTok, with particular strength in the United States, Europe, Africa, and Asia, geographies that align directly with IM8’s global expansion roadmap. The NBA is broadcast in over 215 countries and territories, providing IM8 with a direct channel into markets the brand has not yet activated at scale. Danny Yeung, CEO of Prenetics and co-founder of IM8, commented, “David Beckham co-founded IM8. Aryna Sabalenka and Ollie Bearman took equity. And now Giannis — Because he represents everything IM8 stands for: relentless discipline, authenticity, and an unwillingness to cut corners. The fact he chose 100% equity over any cash compensation says more about his belief in what we’re building than any marketing campaign ever could. He's not lending us his name. He's investing in our future. Danny added, “Four sports. Four of the most respected athletes on the planet. More ...