Business
Powerfleet Unveils New Brand Identity
New Brand Positioning Elevates the Company’s People-First Approach and IoT Focus to Deliver Enhanced Business value and Actionable Data Insights to its 8,000+
About this update from Powerfleet, Inc.
[{"type":"text","content":"New Brand Positioning Elevates the Company’s People-First Approach and IoT Focus to Deliver Enhanced Business value and Actionable Data Insights to its 8,000+ Enterprise Customers\nWOODCLIFF LAKE, N.J., Sept. 19, 2022 (GLOBE NEWSWIRE) -- Powerfleet, Inc. (Nasdaq: PWFL), a global leader of Internet of Things (IoT) software-as-a-service (SaaS) solutions that optimize the performance of mobile assets and resources to unify business operations, today unveiled its new brand identity. Powerfleet’s new brand strategy focuses on being the “People Powered IoT” company, born from the knowledgeable, passionate, empathetic, and customer-centric qualities and values of its global team. As part of the company’s brand evolution, the Pointer operating division and Innovation Center in Israel will take on an increased importance globally as the technology incubation hub and proving ground for advanced IoT solutions. The previous Pointer subsidiaries in Latin America and South Africa are all integrating into one global Powerfleet brand and organization. “We are moving forward as one global organization to offer more extensive business insights and help our customers transform their business from within,” said Andrea Hayton, Senior Vice President of Marketing, Powerfleet. “Our new tagline ‘People Powered IoT’ reflects the importance we place on our world-class team who are committed to our customers’ success as well as advancing cutting-edge technologies and solutions that perform as promised.” Powerfleet has grown and evolved over the course of the company’s 29-year history. In 2019, the merger of I.D. Systems, a North American telematics company focused on logistics and industrial vehicles, and Pointer Telocation, an Israeli headquartered business with multiple divisions around the globe focused on connected car and commercial vehicle solutions, helped to create a true IoT global business with scale, forming Powerfleet. Part of reimagining Powerfleet’s brand story is its new innovative IoT platform called Powerfleet Unity. Powerfleet Unity brings people, assets, and data together on a single intelligent platform to transform business operations. Powerfleet Unity's Cognitive Data Engine applies Artificial Intelligence (AI) and Machine Learning (ML) to power traditional operational benefits as well as new data applications to solve some of the ind...