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PopReach companies, SCS and Contobox, join forces to streamline ad tech, drive sales and boost marketing performance
PopReach companies, SCS and Contobox, join forces to streamline ad tech, drive sales and boost ma...
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[{"type":"text","content":"\n \n \n \n PopReach companies, SCS and Contobox, join forces to streamline ad tech, drive sales and boost marketing performance\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n /NOT FOR DISTRIBUTION TO US WIRE SERVICES OR FOR DISSEMINATION IN\n \n THE UNITED STATES OF AMERICA\n \n /\n \n \n \n \n \n \n Offering a full funnel solution for retailers and Direct-to-Consumer brands that improves return on ad spend while increasing engagement and loyalty\n \n \n \n \n \n \n TORONTO\n \n \n ,\n \n \n Aug. 15, 2023\n \n \n /CNW/ - PopReach Corporation (\"\n \n PopReach\n \n \" or the \"\n \n Company\n \n \") (TSXV: POPR) (OTCQX: POPRF), a multiplatform digital technology company, announced that its subsidiaries Schiefer Media, Inc. (\"\n \n SCS\")\n \n and Crucial Interactive Inc. (\"\n \n Contobox\n \n \") are joining forces in order to streamline the delivery of personalized ad tech solutions for marketers within the scope of full-funnel ad campaigns that drive e-commerce, sales and digital marketing performance.\n \n \n \n \n \n \n \n \n \n \"This integration represents a major milestone in our plan to realize strong synergies between our companies that will allow us to better serve our customers,\" says PopReach CEO,\n \n Jon Walsh\n \n . \"Combining both the multi-award winning creative team at SCS and Contobox technology allows PopReach to deliver an unmatched marketing solution that will drive higher performance for our advertising partners.\"\n \n \n Today's digital marketers are seeking consolidated ad tech solutions at a time when expanding consumer data privacy laws are challenging global brands to find new and innovative ways to deliver the customized and personalized ad experiences that resonate with consumers. In addition, the proliferation of AI-powered tools has accelerated the search for an efficient martech investment strategy across the organization. The integration of SCS and Contobox addresses both considerations.\n \n \n The two companies will integrate across their p...