Business
Pond Technologies subsidiary, Pond Naturals, launches X10 Brand targeting Pet Health
Pond Technologies subsidiary, Pond Naturals, launches X10 Brand targeting Pet Health ...
About this update from Pond Technologies Holdings Inc.
[{"type":"text","content":"\n\n\n\nPond Technologies subsidiary, Pond Naturals, launches X10 Brand targeting Pet Health\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nCALGARY, April 23, 2019\n\n\n\nCALGARY, April 23, 2019 /CNW/ - Pond Technologies Holdings Inc. (\"Pond\") (TSX.V: POND) is pleased to announce that Pond Naturals, https://pondnaturals.com/, its wholly owned subsidiary, has expanded its line of algae-based consumer products. Its new X10 brand (www.x10pet.com) is focused on improving pet health and formulated to serve the premium pet supplement marketplace.  \nThe launch of X10 marks the achievement of another milestone as Pond executes its plan to pursue vertical integration for high-value algae products.  X10 uses algae oil containing astaxanthin that is produced at Pond Naturals' algae plant in Agassiz, British Columbia. Along with Regenurex, Pond's astaxanthin brand aimed at improving human health, X10 provides Pond Naturals Agassiz facility with a second brand platform to commercially leverage.  As Pond continues to introduce technology to increase astaxanthin production, X10 represents another opportunity to capture higher margins from branded consumer products. \nStudies support astaxanthin supplements (also marketed as \"red algae\" in the skincare industry) as beneficial for humans and animals alike. The X10 product is designed to benefit ten aspects of a pet's health by reducing free radical damage which may promote recovery and slow down the natural effects of aging on the body. \nCurtis Braun, Pond Naturals CEO, commented,\n\"The X10 brand launch demonstrates Pond's commitment to capturing margins through vertical integration while providing consumers with premium, Made-in-Canada health products.\"\nX10 was developed by Regenurex Health Corporation (acquired by Pond Naturals in January) in close partnership with Odorchem Manufacturing Corporation (\"Odorchem\"). Odorchem is an established manufacturer of natural formula-based odour neutralizers, and has existing distribution channels in the North American pet market. X10 is alrea...