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West Virginia Lottery Revs Up Holiday Sales With Chevrolet® Silverado®
West Virginia Lottery Revs Up Holiday Sales With Chevrolet® Silverado® C...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n\n\n\nWest Virginia Lottery Revs Up Holiday Sales With Chevrolet® Silverado®\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nWINNIPEG, Jan. 21, 2020\n\n\n\n WINNIPEG, Jan. 21, 2020 /CNW/ - Pollard Banknote Limited (TSX: PBL) (\"Pollard Banknote\") congratulates the West Virginia Lottery on the success of its Chevrolet® Silverado® instant game and \"A Truck for All Seasons\" promotion. Available throughout the 2019 holiday season, the instant tickets have delivered impressive results; after 12 weeks, average sales were 26% higher than other $5 games over the same period, making it the third-best selling $5 game since 2016!\n\n \n \n\n \nTwo versions of tickets were launched, each coordinating with two of the biggest holidays of the year—Halloween and Christmas. Both tickets feature a unique play style that incorporates a second chance draw for a high-octane grand prize. By scratching the ticket, players can either match three symbols to instantly win up to $2,000 or reveal a 'key' symbol for an entry into a draw to win one of two Chevrolet Silverado® trucks or cash prizes up to $75,000. \nAs part of its promotional services, Pollard Banknote developed a fulsome microsite with information about the promotion where players who have uncovered a 'key' symbol can enter ticket codes for entries into the second chance draw. In addition, the company provided the West Virginia Lottery with point-of-sale material, online and social media promotion support, and will facilitate the draw in January 2020.\n\"We are very excited about our 'A Truck for All Seasons' Chevrolet Silverado® holiday promotion,\" said Michael Thaxton, Product Development Manager, West Virginia Lottery. \"It's the perfect way to kick the seasons into high-gear with a brand that resonates with our players. The microsite and marketing support provided by Pollard Banknote were the holiday package we needed to get our players revved up for the chance to win cash prizes or one of two Chevy™ Silverado® pick-up trucks!\"\n\"W...