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Pollard Banknote Partners with the Maryland Lottery to Launch First Back to the Future-Inspired Scratch-Off Game
Pollard Banknote Partners with the Maryland Lottery to Launch First Back to the Future-Inspired S...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n\n\n\n Pollard Banknote Partners with the Maryland Lottery to Launch First Back to the Future-Inspired Scratch-Off Game\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n WINNIPEG, MB\n \n\n ,\n \n\n March 24, 2025\n \n\n /CNW/ -\n \n Pollard Banknote Limited\n \n (\"Pollard Banknote\") (TSX: PBL) congratulates the Maryland Lottery (\"the Lottery\") on the launch of its\n \n Back to the Future-inspired\n \n $2 scratch-off game. The lottery industry's inaugural game featuring this licensed brand, available exclusively through Pollard Banknote, offers Maryland Lottery players a top prize of\n \n $10,000\n \n and the opportunity to win cash prizes through second-chance draws.\n \n\n\n\n\n\n\n\n\n Back to the Future is a legendary film from Amblin Entertainment and Universal Pictures that has remained immensely popular since its release in theaters in 1985. To celebrate this timeless film, the Maryland Lottery timed the launch of its scratch-off game to coincide with the film's 40th anniversary, incorporating the commemorative \"40\" logo into the design. The ticket additionally features multiple iconic references to the trilogy, such as The Time Machine, OUTATIME license plate, and\n \n Doc Brown's\n \n loyal dog, Einstein, evoking memories of these films among fans of all generations.\n \n\n The Lottery's comprehensive marketing campaign likewise leverages highly recognizable themes from the franchise to generate some serious gigawatts of excitement about the Back to the Future scratch-off, including point-of-sale posters, billboards, digital and social media ads, and radio spots. To make the most of this significant landmark, other lotteries are lacing up their high-tops and following in the Maryland Lottery's footsteps by launching Back to the Future scratch-off games this year.\n \n\n \"Back to the Future hits a sweet spot for anyone who remembers the 1980s — or the 1950s, for that matter,\" said Solomon Ramsey, Managing Director, Sales and Marketing,\n \n Maryland Lottery\n \n . \"It's a timeless franchise that reall...