Business
POLLARD BANKNOTE CONGRATULATES SLOVAKIA'S NIKÉ ON RECORD-BREAKING INSTANT TICKET SALES
POLLARD BANKNOTE CONGRATULATES SLOVAKIA'S NIKÉ ON RECORD-BREAKING INSTANT TICKET SALES ...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n\n\n\n POLLARD BANKNOTE CONGRATULATES SLOVAKIA'S NIKÉ ON RECORD-BREAKING INSTANT TICKET SALES\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n WINNIPEG, MB\n \n\n ,\n \n\n Nov. 20, 2024\n \n\n /CNW/ -\n \n Pollard Banknote Limited\n \n (\"Pollard Banknote\") (TSX: PBL) is pleased to congratulate Niké (\"the Lottery\"),\n \n Slovakia's\n \n largest\n \n betting\n \n company, on its outstanding success in achieving record-breaking instant ticket sales over the last several years. Since 2018, Niké's instant ticket sales have grown by over 52%—making it one of the fastest-growing lotteries in\n \n Europe\n \n . Most recently, Niké attained consecutive record sales in fiscal years 2022 and 2023, and 2024 is set to surpass last year's impressive performance.\n \n\n\n\n\n\n\n\n\n As Niké's exclusive instant ticket partner since 2013, Pollard Banknote collaborates closely with the Lottery, offering expertise in portfolio management and a wide array of sales-driving print innovations. Niké's continued success is propelled by a forward-thinking instant ticket marketing strategy that prioritizes the development of eye-catching games, delivering value to players, carefully planned portfolio design, and retail expansion.\n \n\n By strategically incorporating Pollard Banknote's cutting-edge print innovations across all price points, Niké offers a rich portfolio of bold designs to maximize appeal to players. Niké leverages the company's industry-leading Scratch FX™ products, specialty inks, and innovative concepts such as Jumbo Pop 'n' Play™ to effectively increase game visibility and drive sales. For instance, for the game\n \n DVOJITÁ VÝHRA\n \n (\n \n DOUBLE WIN\n \n ), the Lottery used Spectrum Scratch FX™ Duos to produce a striking ticket design with two contrasting holographic patterns, which delivered great results—it sold 20% higher than the average non-holiday €5 game. Niké has also utilized Pollard Banknote's digital printing capabilities...