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NEW MEXICO LOTTERY'S GUY FIERI FLAVORTOWN FORTUNE! - AWARDED BEST NEW INSTANT GAME AT NASPL '24
NEW MEXICO LOTTERY'S GUY FIERI FLAVORTOWN FORTUNE! - AWARDED BEST NEW INSTANT GAME AT NASPL '24 ...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n\n\n\n NEW MEXICO LOTTERY'S GUY FIERI FLAVORTOWN FORTUNE! - AWARDED BEST NEW INSTANT GAME AT NASPL '24\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n WINNIPEG, MB\n \n\n ,\n \n\n Sept. 18, 2024\n \n\n /CNW/ -\n \n Pollard Banknote Limited\n \n (\"Pollard Banknote\") (TSX: PBL) is pleased to congratulate the New Mexico Lottery (\"the Lottery\") on winning the Buddy Roogow Innovation Award for Best New Instant Game for\n \n Guy Fieri Flavortown Fortune!\n \n at the 2024 North American Association of State and Provincial Lotteries (\"NASPL\") annual conference held in\n \n Kansas City, Missouri\n \n from\n \n September 9 to 12, 2024\n \n . Designed by Pollard Banknote, this ticket became the Lottery's best-selling\n \n $5\n \n game launched thus far in 2024, selling 40% better than all other\n \n $5\n \n games launched since 2021, based on the average of the first 10 weeks of sales. Announced on\n \n Thursday, September 12\n \n during a presentation hosted at the\n \n Kansas City\n \n Convention Center, this marks the third consecutive year that the New Mexico Lottery has won this award.\n \n\n\n\n\n\n\n\n\n This game is the first to leverage the highly recognizable Guy Fieri brand, available for instant tickets exclusively from Pollard Banknote. To generate excitement around the launch, the New Mexico Lottery implemented a multi-faceted marketing campaign. First, the Lottery teased the launch with a contest inviting New Mexicans to submit recipes for a \"Lottery Favorites\" cookbook. The ticket, and its\n \n $50,000\n \n top prize and\n \n $500,000\n \n second-chance grand prize, was then promoted with radio and TV ads themed around the drive-through experience and 50s diner aesthetic, an engaging social media campaign featuring recognizable\n \n New Mexico\n \n landmarks, and an innovative \"codewords\" campaign in partnership with local restaurants. Each restaurant in the program received signage printed with a unique codeword that could be entered for a draw on the Lottery's website to win a\n \n $100\n \n gift card to that restau...