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NeoPollard Interactive Celebrates Two Prestigious Wins at 2022 EGR North America Awards
NeoPollard Interactive Celebrates Two Prestigious Wins at 2022 EGR North America Awards ...
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[{"type":"text","content":"\n \n \n \n NeoPollard Interactive Celebrates Two Prestigious Wins at 2022 EGR North America Awards\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n LANSING, Mich.\n \n \n ,\n \n \n May 19, 2022\n \n \n /CNW/ -\n \n NeoPollard Interactive LLC\n \n (\"NeoPollard Interactive\" or \"NPi\"), jointly owned by Pollard Banknote Limited (\"Pollard Banknote\") (TSX: PBL) and NeoGames S.A. (\"NeoGames\") (Nasdaq: NGMS), is proud to announce that, for the third time, it has been recognized as the Lottery Supplier of the Year and that its Ignite Player Marketing in-house digital marketing agency has been awarded the Acquisition and Retention Partner of the Year at the 2022 EGR North America Awards. The EGR Awards celebrate excellence in the North American online gaming industry and is considered the premier gaming awards for companies operating in the North American market.\n \n \n \n \n \n \n \n \n \n In fiscal year 2021, North American iLottery programs generated over\n \n $4 billion\n \n in sales, with over 67% of gross wagers coming from NPi customers, exemplifying why NPi is the most sought-after provider to work in partnership with lotteries seeking to modernize through the digital distribution channel. NPi's iLottery 360° Solution provides lotteries with exceptional technology, exciting games, and an elevated service package known as the \"Power Suite of iLottery Services\", including Ignite Player Marketing.\n \n \n Recognizing the stiff competition for consumers' gaming entertainment dollars and thus the importance for lotteries to excel at targeted acquisition, conversion and retention of players, NPi built Ignite Player Marketing to cover the entire spectrum of marketing, ranging from awareness through traditional media strategies, to highly specific, geo-targeted digital and social media, and data-infused retention marketing programs to connect with iLottery players. In 2021, the direct efforts of the team resulted in tremendous engagement, as 1.1 million players from across its North American network of iLottery p...