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Marilyn Monroe(TM) Makes Her Debut in Idaho
Marilyn Monroe™ Makes Her Debut in Idaho Canada NewsWire WINNIPEG, May 1,...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n\n\n\nMarilyn Monroe™ Makes Her Debut in Idaho\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nWINNIPEG, May 1, 2019\n\n\n\nWINNIPEG, May 1, 2019 /CNW/ – Pollard Banknote Limited (TSX: PBL) (\"Pollard Banknote\"), congratulates the Idaho Lottery on the recent performance of its $5 Marilyn Monroe™ Scratch Game. The game launched in early January and was supported by a robust advertising campaign, which contributed to the ticket's impressive success. Based on the first six weeks of sales, this was the Lottery's second best-selling $5, non-extended play game since 2016.\n\nThe Marilyn Monroe™ ticket was offered in two glamorous Valentine's Day-inspired designs featuring the Hollywood legend. Both iconic images were enhanced with Pollard Banknote's Glitter FX™ print innovation, giving the tickets a premium sheen. The iconic and instantly recognizable Marilyn Monroe™ appealed to nostalgic players and non-players alike—as well as the two top prizes of $50,000. To capture the Valentine's Day theme, heart-shaped game play symbols feature prominently in the design. Players scratched the hearts to reveal thematic symbols—if they revealed a diamond they won the corresponding prize, if they revealed a kiss symbol they received an instant $20 win, or if they revealed a Marilyn Monroe™ symbol they won all 20 prizes shown on the ticket. \nEvery great star needs a supporting cast, and the Idaho Lottery delivered, supporting the ticket with a comprehensive marketing campaign including an array of retailer point-of-sale materials, internet and radio advertisements, billboard advertising, and a humorous TV spot featuring the Idaho Lottery spokesperson singing and dancing with a cardboard cut-out of Marilyn on stage. \n\"We were excited to bring Marilyn Monroe™ to market in Idaho,\" said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. \"The aspirational and glamorous attributes that Marilyn represents were a great success for the Lottery's Valentine's Day game.\"\n\"The Ma...