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Idaho Lottery's 30th Anniversary Family of Games Named NASPL's Best New Instant Game of 2019
Idaho Lottery's 30th Anniversary Family of Games Named NASPL's Best New Instant Game of 20...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n\n\n\nIdaho Lottery's 30th Anniversary Family of Games Named NASPL's Best New Instant Game of 2019\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nWINNIPEG, Oct. 2, 2019\n\n\n\nWINNIPEG, Oct. 2, 2019 /CNW/ - Pollard Banknote Limited (TSX: PBL) (\"Pollard Banknote\") is proud to recognize and congratulate the Idaho Lottery on its 30th Anniversary family of Scratch Games™ being awarded Best New Instant Game of 2019 by the North American Association of State and Provincial Lotteries (\"NASPL\").\n\n \n \n\n \nThe winner of the Best New Instant Game category was announced on Wednesday, September 18, 2019 at NASPL's annual conference in Little Rock, Arkansas. All entries were evaluated based on a variety of criteria including innovative aspects of the game, cost/benefit analysis results, strategic insight, and visual appeal. \nThe Idaho Lottery launched the 30th Anniversary family at the $5, $10, and—a first ever for the Lottery—$30 price points with a multitude of features and support that contributed to its tremendous success. Since 2019 marks the Idaho Lottery's 30th anniversary, these three tickets led the celebration with their sparkling, colorful design centered around the Lottery's anniversary logo to convey a fun party theme. The design was further enhanced by Pollard Banknote's Scratch FX® innovation—a patented cold foil process that gives tickets a vibrant shine that cuts through retail clutter. In the spirit of innovation, this family of games was also supported by an omni-channel marketing approach including various social media, retail, and mass media campaigns, as well as an xtraplayGAMES™ experience powered by Pollard Banknote that offered an engaging 2nd chance opportunity through the Lottery's app allowing players to take part in an interactive game for a chance to win cash prizes. Players appreciated the excitement and heightened entertainment provided by these games, which surpassed all of the Lottery's engagement goals and together generated over $1 million in weekly sales for six straight w...