Business
Idaho Lottery Celebrates 30th Anniversary with Exciting New Family of Games
Idaho Lottery Celebrates 30th Anniversary with Exciting New Family of Games Canada...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n\n\n\nIdaho Lottery Celebrates 30th Anniversary with Exciting New Family of Games\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nWINNIPEG, Aug. 21, 2019\n\n\n\n\n \n \n \n \n \n \n \n\n \nWINNIPEG, Aug. 21, 2019 /CNW/ – Pollard Banknote Limited (TSX: PBL) (\"Pollard Banknote\") is excited to congratulate the Idaho Lottery on the success of its 30th Anniversary family of Scratch Games™, which launched in February at the $5, $10, and $30 price points. The three games performed extremely well, together representing more than 22% of the Lottery's total instant sales since their launch (based on 20 weeks of sales data).\nThe Lottery's 30th anniversary year also marked the launch of their first $30 ticket as part of this family of games—a thematic tie-in to the milestone anniversary. Players could also enter any non-winning 30th Anniversary Scratch Game ticket for a second chance draw with an opportunity to win cash prizes up to $30,000. \n\"Pollard Banknote's collaboration on our 30th Anniversary family of games captured the playing public's interest in this milestone year,\" said Jeff Anderson, Idaho Lottery Director. \"We have been extremely pleased with the results of our 30th Anniversary Scratch tickets. They've led the way in the Idaho Lottery achieving record sales and dividends for our good causes. It's been a terrific way to celebrate our success on behalf of public education in Idaho.\"\n\"We've had the pleasure of bringing many exciting games to market in Idaho,\" said Byron Peterson, Director, Sales & Marketing, Pollard Banknote. \"It's an honor to help the Lottery celebrate its 30th anniversary with these three eye-catching tickets, and we look forward to helping the Lottery introduce innovative new games for many more years to come.\"\nOver the years, the Lottery has leveraged leading innovations such as Pollard Banknote's Clear Play™, Scratch FX®, Spectrum Scratch FX®, Glitter FX™, Eco Scratch™, and specialty inks such as neon. Scratch FX® enhanced all three 30th An...