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Florida Lottery Achieves 'Striking' Success with Struck By Luck Featuring a Progressive Jackpot Game
Florida Lottery Achieves 'Striking' Success with Struck By Luck Featuring a Progressive J...
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[{"type":"text","content":"\n \n \n \n Florida Lottery Achieves 'Striking' Success with Struck By Luck Featuring a Progressive Jackpot Game\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n WINNIPEG, MB\n \n ,\n \n Dec. 2, 2021\n \n /CNW/ -\n \n Pollard Banknote Limited\n \n (TSX: PBL) (\"Pollard Banknote\") congratulates the Florida Lottery on the success of its\n \n $10\n \n Scratch-Off game,\n \n Struck By Luck\n \n , which features an innovative progressive jackpot gameplay component. The game not only achieved 'striking' sales results, but outstanding player engagement via the Lottery's digital channels. During the first 10 weeks on the market,\n \n Struck By Luck\n \n 's total sales reached an outstanding\n \n $99.83 million\n \n , making it the second highest selling game in\n \n Florida\n \n during this time period across all price points. Furthermore, based on ten-week sales,\n \n Struck By Luck\n \n one of the most successful\n \n $10\n \n summer ticket launch in the Lottery's history!\n \n \n \n \n \n \n \n \n \n \n Struck By Luck\n \n offers players the chance to scratch and win up to\n \n $1,000,000\n \n instantly or uncover a storm symbol representing a guaranteed instant win of up to\n \n $5,000\n \n . Excitement is taken to a whole new level when players win the progressive jackpot by simply revealing a money bag symbol—a groundbreaking new instant game feature never before seen in\n \n North America\n \n . Anticipation builds as winners and hopeful winners alike watch the jackpot grow, via the accompanying app or microsite, from\n \n $5,000\n \n up to a maximum of\n \n $75,000\n \n . This 'electrifying' new play mechanic has generated significant word-of-mouth chatter among\n \n Florida\n \n players, making this truly innovative game an instant hit.\n \n \n The digital component of the game has been pivotal in its success. The excitement provided by the digital component has resulted in incredible player engagement, with 90% of digital reveals occurring on a smartphone. Since its launch in mid-August, through to the end of October,...