Business
British Columbia Lottery Corporation Launches the Industry's First Ticket to Ride Instant Game
British Columbia Lottery Corporation Launches the Industry's First Ticket to Ride Instant Game ...
About this update from Pollard Banknote Limited
[{"type":"text","content":"\n \n \n \n British Columbia Lottery Corporation Launches the Industry's First Ticket to Ride Instant Game\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n WINNIPEG, MB\n \n \n ,\n \n \n June 5, 2023\n \n \n /CNW/ -\n \n Pollard Banknote Limited\n \n (\"Pollard Banknote\") (TSX: PBL) congratulates the British Columbia Lottery Corporation (\"BCLC\") on the launch of Ticket to Ride, the lottery industry's first-ever instant ticket based on Days of Wonder's\n \n Ticket to Ride™\n \n , an acclaimed board game in which players compete to claim routes, connect cities, and build the longest rail line. Featuring a top prize of\n \n $50,000\n \n and a wild card bonus, BCLC players are on the fast track to experience all the fun of the award-winning board game in an entertaining new way.\n \n \n \n \n \n \n \n \n \n As summer travel plans kick into gear, the\n \n $3\n \n ticket takes British Columbians on a trip across\n \n Canada\n \n with colourful, Pollard Banknote-designed artwork that echoes the look and feel of the board game. Leveraging the ever-popular lucky lines play mechanic, players embark on a cross-country adventure to reveal all four numbers within the same-coloured rail line. A wild card bonus provides players with an extra chance to hop aboard for a cash prize. The\n \n Ticket to Ride™\n \n board game rocketed to fame after winning the prestigious Spiel des Jahres prize in 2004 and has sold over 10 million copies in more than 50 countries worldwide.\n \n \n The inaugural instant ticket launch features an integrated and multi-faceted marketing program supported by Pollard Banknote, which includes an engaging social media campaign and the production of a how-to-play video for BCLC's website.\n \n \n \"We are delighted to offer British Columbians a brand new way to experience the fun and the spirit of\n \n Ticket to Ride™\n \n this summer,\" said\n \n Erin Neoh\n \n , Senior Product Specialist, Instant Games, BCLC. \"Collaborating with Pollard Banknote has resulted in a great new game ...